Your goal is not a happy customer but a BETTER customer.
Lesson 10: How to create an unbreakable emotional bond with your customer that makes them insanely loyal to your business
Included Free in this lesson: The Value Journey Canvas worksheet.
If you’ve got this far, congratulations!
- You have validated your idea, researched it and people REALLY want what you have
- You have a mission statement that rocks with your customers!
- After reading DotComSecrets, you know how to create funnels for your customers and how to keep adding value for them so they become loyal customers and
- You now have a ClickFunnels system which you’ll use to bring in sales. Yay!
So you’re ahead of your competitors already and you haven’t even started!
You see, most marketers and entrepreneurs are at various levels of STUCK.
And now you’re going to learn and use the ONE BIG SECRET about getting lots of sales that almost all your competitors are NOT using today and why YOU are going to win.
This secret works because it exploits each and every aspect of the Irrefutable Law of Business Growth put forth by legendary marketer Jay Abraham.
And it’s this.
There are only THREE ways to grow a business – any business:
Increase the number of your customers
Increase the average transaction value per customer
Increase the number of transactions per customer.
Memorize this rule of 3 and let’s get to work.
You are going to use the “rule of 3” to build the most powerful sales funnel in the world for your business using a tested and proven method from Digital Marketer that will supercharge your sales growth and create loyal customers who keep returning.
Here’s how you and I are going to do it.
First: You’re going to learn about the Value Journey Canvas.
It’s the most powerful sales funnel in the world and generates over $600 million in sales (and growing!) for us at Digital Marketer each year in 43 completely different businesses that bear no resemblance to each other.
It will become the basis of every relationship and engagement you have with your customers.
And it will work in your business. Whatever your business is.
After you’ve understood how the Value Journey Canvas works, you’re going to put it to work.
In the following lessons, you’ll be given the the best ideas for creating blog posts, how to generate leads for your business, create a lead magnet (a valuable free resource to get a prospect’s details) and the 200 best email or article headlines to use in your content.
Then, you’ll create your own Value Journey Canvas for your products and funnels.
And magically, you’ve built your first rockstar sales funnel!
And it’s ALL free!
Are you as excited as I am?
But it gets better.
After you’ve set up your funnel, you’re going to learn and use the latest, most effective digital marketing in the world.
You’ll find out how you can use our $15 million a year Facebook advertising for your business and blow your competitors away.
Even if you’ve never used Facebook before.
But let’s come back to today’s lesson.
The Value Journey Canvas
Think of your relationship with your prospects and customers as a bank, or a bank vault.
Some marketers view customers as an unlimited bank vault that they can constantly make withdrawals from, but the vault is actually empty at the beginning of the relationship.
It‘s up to your business to build trust and goodwill with customers PRIOR to asking for the sale.
In real life, the bank doesn‘t give you money when you set up a bank account, and the same thing is true of your customers.
Too often, we‘re in withdrawal mode with our prospects and customers.
Instead, we should focus on making deposits.
Ask yourself: Would you give $1 to a stranger?
Our willingness to give the $1 depends on the person asking – example: a person in a suit asking for money for the pay phone vs a disheveled drunken stranger who is making you uncomfortable.
As long as we feel comfortable, most of us would be willing to give $1 to a stranger in need.
What if the amount were $1,000?
Almost nobody will say yes to a stranger who asks for this amount.
But when your best friend asks for $1000, you at least consider giving it to them.
It‘s all about building relational equity!
When you ask a prospect or customer for money, they ask themselves:
- Do I know you?
- Do I like you?
- Do I trust you?
So how do you build trust with a prospect?
The Value Journey Canvas: Connections that last are built in your customers’ emotions.
A business that doesn’t connect and engage with it’s customers is like a person without a face – it’s very difficult to get to know them.
The Value Journey Canvas reflects how people buy today.
People buy and use products and services to remind themselves (and to tell others) who they are.
The Value Journey Canvas helps your business create a brand that makes people proud of who THEY are in two distinct ways:
- Emotional benefits. These are internal (how your business makes a customer feel), external (what buying your product says to the customer about themselves) and perceived value (does the customer get what she’s paid for)
- Intangible benefits. The “Why You Exist” of your company (history of the brand and why it came about), reputation (what your business is known for), personality (the character of your brand) and it’s evolution (how and where you take the customer on their journey.)
Here’s how the Value Journey Canvas works:
And here’s WHY the Value Journey Canvas works
Research from Digital Marketer indicates that the first 90 days after your customers first purchase from you are critical to generate more sales from the ones you’ve already made.
The first 30 days:
Focus on consumption (get feedback and reviews), little victories and micro commitment (did your customer like the free or discounted offer?) and social proof (how much do they share about their great deal?)
Your initial offer gives them hope and shows them what the future looks like…then you prove it!
Day 1 -7: On boarding your customer, help them consume your product or service and let them celebrate their little victory.
Example Strategy: Email a walkthrough video the day after product is sent to help them use it, such as Evernote‘s simple but useful on boarding emails.
Now it‘s time for a micro commitment and social proof.
Get new members to post on Facebook inside a community and get them to reply to that post. You have to encourage that and celebrate when they do.
Day 15 – 30: Focus on social proof by showing your customers testimonials, and rewarding them for leaving testimonials on social media.
If you have an online community, encourage older members to greet and congratulate new members when they arrive or accomplish something.
The Second 30 days
Challenge your customers to get real results you (and they) can measure within 90 days that you both can share using specific hashtags. It gives your customers confidence that they’ve come so far!
The Third 30 Days
Encouraging advocacy with your brand.
Getting users and customers to share why your product or service was the ideal solution to their problems with others makes it very difficult for customers to refuse new offers or cancel continuity programs if they’ve told all their friends why it was so good in the first place.
Take Action Now!
- Watch the Value Journey Canvas again here.
- Use the potential list of products and services from Lesson 4 and place them in the right sequence. Demonstrate to your customer that your products and services are delivering ever increasing value to them.
- Make a list of the different ways that help customers consume your product or service (e.g. videos, emails, walkthrough videos, testimonials, webinars) and how you’d like them to celebrate and share their little victory each time they buy from you.
In the next three lessons, you’re going to learn about creating ideas for blog posts, generating leads, getting brilliant email and headline subjects and use this to create your own Value Journey Canvas for your business.
Then, finally….advertising on Facebook. If you’re anxious or nervous, don’t be.
We do this every day and there’s very little that fazes us. We have your back.
Get building your Value Journey Canvas!
All the best!
PS – If you’re stuck, email me directly at firstname.lastname@example.org and I’ll personally help you through your business issue. No call centres, help desks or customer services. Just me and my ABBA and Tammy Wynette CDs.