Abandoned? You have my permission to copy this fix
Lesson 18: Cart Abandonment: Fix The Biggest Curse In Online Shopping
Included in this lesson: Free “Perfect Order Form Checklist” to reduce cart abandonment.
Imagine this awful scenario.
You’ve been dating this beautiful woman for two years and every day with her is better than the last. You’ve shared everything – dreams, plans, experiences that have all brought the two of you closer together.
One evening, you decide to ask her to marry you.
She jumps into your arms, hugs you tightly and with tears of joy streaming down her faces, she plants soft kisses all over your face as she whispers, “yes, yes, Hell yes!”
Then it happens.
In that ultimate moment of trust and connection, you think it’s the right time to tell her that you have a 7 year old daughter with an ex wife she didn’t know about.
Actually, you add tentatively, “technically, she’s not yet an ex wife”. There’s still some paperwork…..
She slaps you, picks up her stuff and walks out, never to be seen again.
Oh, the humiliation! All that effort wasted.
Trust. Connection. Engagement. Gone.
But here’s what’s surprising.
It’s bad enough when it happens to people but it happens hundreds of thousands of times every day.
Not just to individuals, but to MILLIONS of businesses.
Customers abandon their shopping carts and walk away, rarely returning.
Hey, what just happened?
According to Listrack, 77% of shoppers abandon their carts.
I’d like you to focus very hard on getting this right otherwise a lot of your hard work in building your business is wasted.
Why three out of four customers abandon your shopping basket and what YOU can do about it.
According to the Baymard Institute, there are some surprising insights about customers who abandon their shopping carts:
- Retailers lose $18 billion annually due to shopping cart abandonment and strangely, most cart abandonment happens on a Thursday evening between 8-9 pm
- 90% of leads go cold after an hour
The main reasons for cart abandonment are the following:
- Customers are annoyed by shipping costs being higher than expected or that their purchases didn’t qualify for free shipping
- Customers are just browsing and just researching, saving items for later.
- Estimated shipping time was too long (nobody wants to wait anymore).
- Customers are forced to create an account with retailer or worse, their preferred payment options aren’t available.
So you’ve spent hundreds of hours and thousands in getting your customer to the checkout.
How do you ensure that you keep your customer at the checkout when they get there and more importantly, that they complete their purchases with you instead of walking away?
The Simple 3 Step Process To Increase Sales and Reduce Cart Abandonment
- Have a look at these two examples of a checkout page and note how they’re structured.
The first one is from Digital Marketer
The second is from Nicholas Kusmich
- Spend 20 minutes and read these excellent articles on how to reduce shopping cart abandonment. The first one is by Wordstream and shows you 13 Ways To Combat Shopping Cart Abandonment and make a note of all the things you need to include on every checkout page.
The second is by Rejoiner and shows you, (with a free download) Abandoned Cart Email And Cart Abandonment Remarketing, which shows you how to use email remarketing to get customers back when they walk away.
- I’ve created a comprehensive Perfect Order Form Checklist of everything you need to include in your checkout pages. Download it here and use it when designing every sales offer and order page. .
In the next lesson, you’re going to get 50 simple but brilliant ways to promote your business, get new leads and more customers.
Take Action Now!
- Download the Perfect Order Form Checklist and use it when designing every checkout, upsell and order page you build.
All the best!
PS – If you’re stuck, email me directly at firstname.lastname@example.org and I’ll personally help you through your business issue. Still no call centres, help desks or customer services. Just me, getting dumped on Pancake Day. I just flipped.